WOW Life Science, a direct-to-consumer beauty and wellness firm, has released a new digital video campaign starring actor Kareena Kapoor Khan to promote their main product, Organic Apple Cider Vinegar. The video depicts a nice chat between Apple Cider Vinegar brand ambassador Kareena Kapoor and a reporter who has arrived to interview her at her house, with the campaign's creative premise being 'detox karo andar se, dikho fit bahar se.'
According to the company, the narrative helps portray Apple Cider Vinegar as an everyday cleansing drink that works from the inside by playing to the celebrity's true personality. A Q&A session between Khan and the interviewer adds natural watchability to the tale as she prepares her daily detox drink in her kitchen. Take A Look!
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